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Tú y yo lo sabíamos… guau guauuu

Published by juanlu Noviembre 21st, 2005 in link&think.

Los norteamericanos gastan cada año 36.ooo millones de euros en sus mascotas. Tratamientos de belleza, pedicura para pájros, seguros mèdicos, juguetes, ropa de marca, cepillos eléctricos para perros o comida ecológica. Y lo último de lo último: los animalitos tienen ahora su propia emisora de radio.

Adrián Martínez fundó DogCatRadio.com para apaciguar a Snickers, su gato, especialmente en los momentos en los que tiene que dejarle solo en casa. DogCatRadio emite por Internet 17 horas en directo cada día y sus contenidos son fundamentalmente musicales. Uno de los temas preferidos de la audiencia (o eso dicen los amos) es el clásico “You ain’t nothing but a hound dog, cryn’ all the time”, del “rey del rock” Elvis Presley. Y como al parecer se trata de un público bilingüe, la radio tiene un programa llamado “Spanish Hour” en el que se retransmiten temas en español. Huele a leguas que es más una diferenciación aparente, una bien pensada estrategia de mercado (20 millones de personas escuchan radio en Internet), que un producto realmente diferente. Pero aun así, lo de las mascotas es fuerte.

La muerte de un perro tiene más espacio en algunos periódicos norteamericanos que la muerte de cien personas por los monzones en Asia. Los animalitos disponen de sus propias esquelas en diarios como el San Francisco Chronicle.

109 Comentarios to “Tú y yo lo sabíamos… guau guauuu”

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    Como sigas con este tipo de post, no me va a quedar más remedio que volver al anterior y proponerte como blog friki. Besitos y más besitos

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